Review Volume, Consumer Ratings, and Rental Price in the Sharing Economy: The Case of Airbnb Jakarta

Christian Haposan Pangaribuan, Jalu Kawiworo

Sari


Online reviews are emerging as a powerful source of information influencing consumers’ pre-purchase evaluation. This phenomenon has emphasized the need for a further comprehension of the impact of online reviews on consumer attitudes and behaviors, particularly in the sharing economy platforms. This study aims to examine the relationship of attributes in Airbnb listings towards online reviews and measure the effect of online reviews towards rental price. To examine the hypothesis and drawing conclusion, a web-crawling code was developed to collect data related with the characteristics of Airbnb’s listings, the attributes of the hosts, and the reputation of the listings. The model was tested by using a dataset of 413 Airbnb listings within Jakarta area over a period of Airbnb`s launch in January 2012 until May 2018. The data collected from the survey was processed and analyzed through multiple linear regression model, t-test, and f-test. The results of this study indicate that an online review is not a significant aspect in determining rental price of an accommodation. Furthermore, the findings highlight the importance of a “superhost” badge to influence review volume, while membership duration represents the key reason that affects both review volume and consumer ratings.


Kata Kunci


Online Reviews; Airbnb Listings; Web-Crawling; Review Volume; Consumer Ratings; Rental Price

Teks Lengkap:

PDF (English)

Referensi


Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(2014), 1595-1600.

Cavusoglu, H., Li, Z., & Huang, K. W. (2015). Can gamification motivate voluntary contributions? The case of Stack Overflow Q&A Community. The proceedings of the 18th ACM conference companion on computer supported cooperative work & social computing. New York.

Chi, C. G., & Gursoy, D. (2009). Employee satisfaction, customer satisfaction, and financial performance: An empirical examination. International Journal of Hospitality Management, 28(2009), 245-253.

Ert, E., Fleischer, A., & Magen, N. (2016). Trust and Reputation in the Sharing Economy: The Role of Personal Photos on Airbnb. Tourism Management, 55(2016), 62-73

Gebbia, J. (2016). How Airbnb designs for trust. Retrieved from https://www.ted.com/talks/joe_gebbia_how_airbnb_designs_for_trust

Hawlitschek, F., Teubner, T., & Weinhardt, C. (2016). Trust in the Sharing Economy. Swiss Journal of Business Research and Practice, 70(1), 26-44.

Hudson, S., Roth, M. S., & Madden, T. J. (2015). The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees. Tourism Management, 47(2015), 68-76.

Lee, D., Hyun, W., Ryu, J., Lee, W. J., Rhee, W., & Suh, B. (2015). An Analysis of Social Features Associated with Room Sales of Airbnb. Proceedings of the 18th ACM Conference Companion on Computer Supported Cooperative Work & Social Computing (S. 219-222). Vancouver, BC, Canada: ACM.

Liang, S., Schuckert, M., & Law, R. (2016). Multilevel Analysis of the Relationship between Type of Travel, Online Ratings, and Management Response: Empirical Evidence from International Upscale Hotels. Journal of Travel & Tourism Marketing, 34(2), 239–256.

Sparks, B. A., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32(6), 1310-1323.

Sotiriadis, M. D. & Zyl, C. V. (2013). Electronic word-of-mouth and online reviews in tourism services: the use of twitter by tourists. Electronic Commerce Research, 13(1), 103-124.

Teubner, T., Dann, D., & Hawlitscheck, F. (2017). Price Determinants on Airbnb: How Reputation Pays Off in the Sharing Economy. Journal of Self-Governance and Management Economics, 5(4), 53-80.

Verhagen, T., Meents, S. & Tan, Y. (2006). Perceived risk and trust associated with purchasing at electronic marketplaces. European Journal of Information System, 15(6), 542-555.

Ye, Q., Law, R., Gu, B., & Chen, W. (2011). The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings. Computers in Human Behavior, 27(2), 634-639.

Yong, C. & Xie, K. (2017). Consumer Valuation of Airbnb Listings: A Hedonic Pricing Approach. International Journal of Contemporary Hospitality Management. 29(9), The Special Issue of Sharing Economy, Forthcoming.

Wang, D. & Nicolau, J. L. (2017). Price determinants of sharing economy based accommodation rental:A study of listings from 33 cities on Airbnb.com. International Journal of Hospitality Management, 62(2017), 120-131.

Zervas, G., Proserpio, D. & Byers, J. W. (2015). A First Look at Online Reputation on Airbnb, Where Every Stay is Above Average. Boston University School of Management Research Paper Series No. 2013-16, 1-35.




DOI: http://dx.doi.org/10.35590/jeb.v6i1.814

Article Metrics

Sari view : 126 times
PDF (English) - 37 times

Refbacks

  • Saat ini tidak ada refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Alamat Penerbit: Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta. Jl. RS Fatmawati, Pd. Labu, Cilandak, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12450. 

Telepon: 08111037496. Email: jurnalekonomibisnis@upnvj.ac.id

Creative Commons License

Jurnal ini terlisensi dibawah lisensi: Creative Commons Attribution 4.0 International License.