ANALISIS PERSEPSI TERHADAP BRAND AWARE DAN ATRIBUT MEREK PADA MINUMAN JUS PRODUK UKM DEPOK

Diana Triwardhani, Fitri Yetti, Alfida Alfida

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This study aims to look at the perception of the public about the existence of the brand of juice Winner brand, with random sampling is done to the 167 respondents from the Depok, then given a sample product and given the questionnaires, the results obtained by descriptive is all respondents had Winner familiar juice brand, for brand association by Cochran test result is tastes good, and not bitter in throat.


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DOI: http://dx.doi.org/10.35590/jeb.v1i2.693

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Alamat Penerbit: Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta. Jl. RS Fatmawati, Pd. Labu, Cilandak, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12450. 

Telepon: 081380298926 atau 08989889890 Email: jurnalekonomibisnis@upnvj.ac.id

Creative Commons License

Jurnal ini terlisensi dibawah lisensi: Creative Commons Attribution 4.0 International License.