AI Journalism: Construction, Implementation, and Challenges in Modern Mass Media

Dede Suprayitno; Ayu Wardani; Dewanto Samodro; Ilhami Lailatul Safitri; Tirta Syahputra

doi:10.33822/jep.v9i1.10787

Authors

Dede Suprayitno Film, Television and Media Studies Program, Faculty of Social and Political Sciences, UPN Veteran Jakarta https://orcid.org/0000-0001-6643-8281
Ayu Wardani Communication Science Program, Faculty of Social and Political Sciences, UPN Veteran Jakarta https://orcid.org/0009-0004-4380-7258
Dewanto Samodro Communication Science Program, Faculty of Social and Political Sciences, UPN Veteran Jakarta https://orcid.org/0009-0000-7162-4652
Ilhami Lailatul Safitri Communication Science Program, Faculty of Social and Political Sciences, UPN Veteran Jakarta
Tirta Syahputra Communication Science Program, Faculty of Social and Political Sciences, UPN Veteran Jakarta

DOI:

https://doi.org/10.33822/jep.v9i1.10787

Keywords:

Artificial Intelligence Journalism, Mass Media, Technology Adoption, News Personalization

Abstract

The presence of artificial intelligence (AI) affects the journalistic workflow. Like a sword, AI technology presents both threats and opportunities. Indonesia is one of the countries that adopts AI technology in the journalistic process. Then, how is AI implemented, constructed, and what challenges are faced? Through a case study, this study collected data through semi-structured interviews with 5 national digital media managers, including Narasi.tv, Antaranews.com, Okezone.com, Jawapos.com, and CNBCIndonesia.com. The tool used to analyze the interview results was NVivo 14. The naturalistic-interpretive paradigm influenced this qualitative research. The study found that AI is still a new topic. However, several media companies have adopted AI at several levels of production. Okezone.com, CNBCIndonesia.com, and Narasi.tv, for example, have optimized AI for data processing and news distribution. Meanwhile, other media such as Jawapos.com and Antaranews.com are still using it in the early stages, for example, in interview transcripts and media effectiveness analysis. The use of artificial intelligence further enhances personalization. This creates a filter bubble effect that increases dichotomy and polarization. This study provides an overview of the presence of AI in modern mass media in Indonesia.

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