Communication Analysis Through Computer-Mediated Communication on the Instagram Account @Widyhartono

Eka Fitri Qurniawati; Harry Setiawan; Eko Hero; Indah Mardini Putri

doi:10.33822/jep.v8i3.10758

Authors

Eka Fitri Qurniawati Universitas Islam Riau
Harry Setiawan Universitas Islam Riau
Eko Hero Universitas Islam Riau
Indah Mardini Putri Universitas Riau

DOI:

https://doi.org/10.33822/jep.v8i3.10758

Keywords:

Computer Mediated Communication, Social Information Processing Theory, Media Social, Instagram, Content

Abstract

In this digital age, interpersonal communication has been shifted massively to social media, including the culinary field, which is inseparable from the role of food vloggers. Widy Hartono, a local food vlogger, is notable for his ability to build rapport with his followers through informative, personal, and consistent content. The purpose of this study was to examine communication practices through computer-mediated communication on the Instagram account @widyhartono, owned and managed by Widy Hartono. The descriptive qualitative research method was employed in this study through data collection techniques, including interviews, observations, and documentation. The results showed that, according to Social Information Processing Theory, three key aspects had emerged. The first was interpersonal communication, which reflected an interest in using social media. In publishing information, Hartono's Instagram account tends to emphasize a friendly persona and nonverbal communication online through emoticons. The second aspect was the interpersonal perspective, reflected in regular publishing content that presented a friendly and approachable persona. The third one was hyper-personal communication, where Widi Hartono argued that communication carried out using social media and face-to-face is identical, depending on the individual's personality and the context in which the message is conveyed. In conclusion, the strategy analysis for using Instagram by @widyhartono was to provide information that is more enjoyable and easier for the audience to understand, to approach the audience on social media so that they don't get bored, and to stay consistent in publishing and following a specific schedule for the content to be published.

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