FAKTOR-FAKTOR YANG MEMPENGARUHI KESADARAN BELA NEGARA DALAM PEMILIHAN PRODUK PAKAIAN DALAM KEHIDUPAN SEHARI HARI

Abstract

This research discusses the factors that influence awareness of national defense in choosing clothing products in everyday life. Globalization has brought foreign cultures to Indonesia, so it is important for Indonesian citizens to protect their culture through awareness of defending the country. This paper also discusses the meaning of national defense, awareness of national defense, the benefits of awareness of national defense, its relationship with loving local products, as well as internal and external factors that influence awareness of national defense. Internal factors include education, family values, culture, personal experiences, social environment, inspirational leaders and figures, as well as economic and political conditions. Meanwhile, external factors include conflicts and threats to security, as well as international alliances and cooperation. It is hoped that awareness of defending the country can motivate individuals to choose local products as a form of action to defend the country. Loving domestic products is considered a form of manifestation of defending the country in the current global era. Thus, awareness of defending the country can play an important role in preserving the country's identity and culture, as well as motivating individuals to always move towards a better direction.