Intention to Purchase Halal Cosmetic Products in an Islamic Pakistani Culture
Keywords:Halal Products, Halal Certification, Purchase Intention
The purpose of this study is to determine the impact of Muslim customers' purchases of halal cosmetic products in Pakistan. Multiple linear regressions were used in this study. The data was collected from 223 Muslims who were all over the age of 18. Product quality, religious belief, halal awareness, personal societal perception, and halal certification were five of the six hypotheses tested. Results were found to have a significant impact on customer intentions to buy halal cosmetic products in Pakistan. According to the findings, customers' intentions to purchase halal cosmetics are influenced by brand perception. According to the findings of this study, halal certification is the most important factor influencing customer intentions to buy halal cosmetics.
Afendi, N. A., Azizan, F. L., & Darami, A. I. (2014). Determinants of halal purchase intention: case in Perlis. International Journal of Business and Social Research, 4(5), 118-123.
Budiman, R. (2019). Factors Influencing Purchase Intention of Halal Products in Pontianak City. Indonesian Journal of Halal Research (IJHAR), 1(2), 46-48.
SR, H., Hashim, H., Yusof, R. N., & Alias, N. N. (2013). Relationship between product factors, advertising, and purchase intention of halal cosmetic. VOL. 21 (S) JUN. 2013, 85.
Aziz, Y. A., & Chok, N. V. (2013). The role of Halal awareness, Halal certification, and marketing components in determining Halal purchase intention among non-Muslims in Malaysia: A structural equation modeling approach. Journal of International Food & Agribusiness Marketing, 25(1), 1-23.
Majid, M. B., Sabir, I., & Ashraf, T. (2015). Consumer purchase intention towards Halal cosmetics & personal care products in Pakistan. Global Journal of Research in Business & Management, 1(1).
Shaari, J. A. N.,& Mohd Arifin, N. S. (2009). Dimension of halal purchase intention: A preliminary study.
Nurhayati, T., & Hendar, H. (2019). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness. Journal of Islamic Marketing.
Lee, S. H., Siong , K. C., Lee, K. S., & Kim, H. S. (2016).Non-Muslim customers' purchase intention on halal food products in Malaysia. Culinary science and hospitality research, 22(1), 108-116.
Chong, S. C., Yeow, C. C., Low, C. W., Mah, P. Y., & Tung, D. T. (2021). Non-Muslim Malaysians’ purchase intention towards halal products. Journal of Islamic Marketing.
Septiani, D., & Ridlwan, A. A. (2020). The effects of halal certification and halal awareness on purchase intention of halal food products in Indonesia. Indonesian Journal of Halal Research (IJHAR), 2(2), 55-60.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
This work is licensed under a Creative Commons Attribution 4.0 International License.