Pembangunan Ketahanan Pangan yang Berkelanjutan dalam Masa Pandemi Melalui Aplikasi e-Grocery

Penulis

  • Jubaedah Nawir Universitas Pembangunan Nasional Veteran Jakarta
  • Ajeng Septiana Wulansari UPN Veteran Jakarta

DOI:

https://doi.org/10.35590/jeb.v8i1.2887

Kata Kunci:

e-grocery, ketahanan pangan, technology acceptance model, online grocery shopping

Abstrak

Penelitian ini bertujuan untuk mengkaji faktor-faktor yang mempengaruhi keputusan pembelian konsumen pada keputusan pembelian konsumen menggunakan aplikasi e-grocery menggunakan model Extended Technology Acceptance Model(TAM) serta hubungannya dengan pembangunan ketahanan pangan Indonesia dalam masa pandemi, dimana hasilnya nanti diharapkan dapat memberikan masukan kepada pemerintah untuk mengembangkan kebijakan khusus untuk semua pihak yang terkait dengan penggunaan aplikasi e-grocery seperti petani, nelayan, pedagang pasar, pedagang sayur keliling dan masyarakat pengguna. Penelitian ini menggunakan pendekatan kuantitatif dengan uji statistik Partial Least Square (PLS). Hasil dari penelitian ini adalah Manfaat yang dirasakan oleh konsumen dari penggunaan e-grocery ini tidak berpengaruh secara signifikan terhadap keputusan niat beli konsumen, sedangkan kemudahan penggunaan, kepercayaan serta resiko keuangan menjadi faktor yang berpengaruh terhadap niat beli konsumen dalam menggunakan aplikasi e-grocery.

Biografi Penulis

Jubaedah Nawir, Universitas Pembangunan Nasional Veteran Jakarta

Fakultas Ekonomi Dan Bisnis Departeman Manajemen

Ajeng Septiana Wulansari, UPN Veteran Jakarta

Fakultas Ekonomi Dan Bisnis

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Diterbitkan

2021-07-10

Cara Mengutip

Nawir, J., & Wulansari, A. S. (2021). Pembangunan Ketahanan Pangan yang Berkelanjutan dalam Masa Pandemi Melalui Aplikasi e-Grocery. Ekonomi Dan Bisnis, 8(1), 78–98. https://doi.org/10.35590/jeb.v8i1.2887