STRATEGI KOMUNIKASI HUMAS SMESCO INDONESIA DALAM PUBLIKASI PROGRAM UMKM MELALUI MEDIA SOSIAL INSTAGRAM

Authors

  • Nur Al Keyjia Universitas Bina Sarana Informatika
  • Veranus Sidharta Fakultas Ilmu Komunikasi dan Bahasa Universitas Bina Sarana Informatika
  • Resman Muharul Tambunan FISIP Universitas Al-Azhar Indonesia

DOI:

https://doi.org/10.33822/gk.v6i2.6565

Keywords:

humas, Instagram, sosial media, strategi komunikasi

Abstract

Micro, Small and Medium Enterprises (MSMEs) not only create jobs, but also contribute to the country's economic growth and contribute to achieving the 17 sustainable development goals listed in the SDGs. Therefore, the use of communication strategies in publicizing MSME products is very crucial so that the message conveyed can run effectively. One of the effective communication tools in promoting MSMEs is social media, which can open up opportunities to increase sales of MSME products. This research will explore SMESCO Indonesia's public relations communication strategy in publishing MSME programs via Instagram social media. The method used in this research. The method used in this research is descriptive qualitative. The warrant for obtaining research data was given to the Head of Communication and Public Relations at Smesco Indonesia and the Communication and Public Relations Staff at Smesco Indonesia. The research results show that external and internal communication strategies as well as managing Instagram social media accounts in promoting MSME programs are effective tools in achieving organizational goals, namely supporting economic growth through promoting MSME products and building strong relationships with various interested parties.

 

References

Amalia, V. (2020). Strategi Komunikasi Humas Dalam Meningkatkan Public Trust Di Perguruan Tinggi. (Studi Kasus di Universitas Nurul Jadid, Paiton, Probolinggo). Al-Tanzim : Jurnal Manajemen Pendidikan Islam, 04(01), 13–23. https://doi.org/DOI: http://doi.org/10.33650/al-tanzim.v4i1.812

Amalina Mubarokah, Sri Wahyuni, M. Z. (2022). Strategi Komunikasi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @OSINGDELES). Jurnal Pendidikan Ekonomi: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi, Dan Ilmu Sosial, 16(1). https://doi.org/DOI: 10.19184/jpe.v16i1.24614

Amarilia Shinta, & K. Y. S. P. (2021). Efektivitas Media Sosial Instagram Terhadap Personal Branding Bintang Emon Pada Pengguna Instagram. Communicology: Jurnal Ilmu Komunikasi, 9(1), 98–122. https://doi.org/https://doi.org/10.21009/COMMUNICOLOGY.021.08

Annur, C. M. (2023). Pengguna Instagram RI Tembus 100 Juta Orang per April 2023, Terbanyak ke-4 di Dunia. https://databoks.katadata.co.id/index.php/datapublish/2023/09/26/pengguna-instagram-ri-tembus-100-juta-orang-per-april-2023-terbanyak-ke-4-di-dunia

Chatterjee, Sheshadri, Kar, A. K. (2020). Why Do Small and Medium Enterprises Use Social Media Marketing and What is the Impact: Empirical Insights from India. International Journal of Information Management.

Creswell, J. W., & Poth, C. (2018). Qualitative inquiry & research design (5th ed.). SAGE Publications Inc.

Hasan Sazali, A. S. (2021). Pemanfaatan Media Sosial (Instagram) Oleh Humas SMAU CT Foundation Sebagai Media Informasi Dan Publikasi Dalam Meningkatkan Citra Lembaga Pendidikan. Jurnal Ilmu Komunikasi, 10(2), 147–160.

Inggit Yosih Pratama, T. H. (2021). Strategi Komunikasi Humas Pemerintah Kota Tangerang (Studi Deskriptif Kualitatif tentang Strategi Komunikasi dalam Penyampaian Pesan Tertib Protokol Kesehatan pada Masyarakat di Kota Tangerang). https://www.jurnalkommas.com/docs/Jurnal D0216048.pdf

Linjuan Rita Men, Y. Grace Ji, Z. F. C. (2019). Social Media Communication Strategies For Startups. In Book: Strategic Communication for Startups and Entrepreneurs in China, 84–95. https://doi.org/DOI:10.4324/9780429274268-8

Men, L.R., Ji, Y. G., & Chen, Z. F. (2020). Strategic Communication for Startups and Entrepreneurs in China. London: Routledge, UK. https://doi.org/Http:// doi.org/10.4324/9780429274268

Mira Veranita, Lukmanulhakim Almamalik, S. I. (2022). Pemanfaatan Pemasaran Melalui Media Sosial oleh UMKM Di Era Pandemi (Studi Kasus pada Usaha Mikro, Kecil, Dan Menengah di Kabupaten Bandung). Coopetition : Jurnal Ilmiah Manajemen, XIII(1).

Silvia Eka Ramadhani, Dwiki Aditama Supangkat, R. F. (2022). Pemanfaatan Instagram Untuk Meningkatkan Penjualan Produk Umkm Pada Masa Pandemi. Sawala Jurnal Pengabdian Masyarakat Pembangunan Sosial Desa Dan Masyarakat, 3(1), 47. https://doi.org/DOI: 10.24198/sawala.v3i1.35094

Yazdanifard, S. H. L. & R. (2014). How Instagram can be used as a tool in social networking marketing.

Yusmelinda Zagoto, Mutia Tri Yuliyati, Rizky Pambudi, Muhammad Cikdan, M. (2022). Peran Pemasaran Melalui Media Sosial dalam Meningkatkan Pendapatan UMKM di Masa Pandemi. Jurnal Peradaban Masyarakat, 2(1).

Downloads

Published

2024-02-16