Diskursus Digital dan Suara Publik: Komentar YouTube dalam Kasus #IndonesiaGelap

Authors

  • Iwan Koswara UNPAD

Keywords:

Content Analysis, Digital Communication, Online Interaction, Public Sentiment, NVivo12 Pro

Abstract

Digital media has become a primary space for the public to express opinions on government policies. This study analyzes comments on the Liputan6 YouTube video titled "Tagar Indonesia Gelap Muncul, Cermin Kebijakan Pemerintah yang Tidak Pro Rakyat?" uploaded in February 2025. The video garnered attention with 180,000 viewers and 1,683 comments, reflecting various public sentiments. The study aims to explore how the intensity and interaction patterns in the comments reflect public perceptions of government policies. Using a qualitative approach and content analysis with NVivo12 Pro, comments were categorized based on themes and sentiment (positive, negative, and neutral). The results show a dominance of negative sentiment, indicating public dissatisfaction, while positive and neutral sentiments contributed to constructive discussions. Some comments with high interaction intensity revealed the vocal minority effect, where a small group of vocal users dominated the discussion. The conclusion emphasizes the importance of combining digital analysis with traditional approaches to comprehensively understand public opinion and the need for policies that are more responsive to societal needs.

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Published

2025-07-20

Issue

Vol. 8 No. 2 (2025): Global Komunika Vol. 8 No. 2 2025

Section

Articles

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Copyright (c) 2025 iwan koswara

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