Transformasi Produktivitas Melalui Komunikasi Digital Smartwacth
Keywords:
Digital communicationpersuasive technology, behavioral transformation, smartwatch, wearable technologyAbstract
Revolutionary changes within the field of information technology now directly impacts communication as well as individual productivity. This includes the latest innovations such as smartwatches that serve as a form of digital communication. In Indonesia, smartwatch adoption has reached 23.7% of Internet users and continues to grow. This indicates a tremendous potential to transform productivity approaches. The aim of the study is to examine the phenomenon of productivity shifts that occur when people use smartwatches through the lens of the Persuasive Technology Model. To gather insights and experiences of smartwatch users, Focus Group Discussions (FGDs) and in-depth interviews were conducted with participants across Indonesia. In this study, data analysis was conducted based on three key elements of the Persuasive Technology Model: motivation, ability, and trigger. The theoretical implications of the study suggest that the effectiveness of the Persuasive Technology Model motivates with multidimensional incentives as opposed to singular motivators. The model proves that strategies designed in information-based progressive technologies facilitate increased engagement through digital communication, which incrementally enhances the capabilities and benefits accessible to the users. Considering Indonesia’s culture of collectivism, the more social factors concerning culture than technology have starker impacts on adoption trends of wearable technology. Automation and manual intervention both play a role in upholding a user’s feeling of urgency.
References
Asosiasi Penyelenggara Jasa Internet Indonesia (APJII). (2022). Profil pengguna internet Indonesia2022. Jakarta: APJII.
Bailey, B. P., & Konstan, J. A. (2006). On the need for attention-aware systems: Measuring effects of interruption on task performance, error rate, and affective state. Computers in Human Behavior, 22(4), 685-708
Cecchinato, M. E., Rooksby, J., Hiniker, A., Munson, S., Lukoff, K., Ciolfi, L., ... & Harrison, D. (2019).Personal tracking as lived informatics. In Proceedings of the 2019 CHI Conference on Human Factorsin Computing Systems (pp. 1-14).
Chuah, S. H. W., Rauschnabel, P. A., Krey, N., Nguyen, B., Ramayah, T., & Lade, S. (2016). Wearabletechnologies: The role of usefulness and visibility in smartwatch adoption. Computers in HumanBehavior, 65, 276-284.
Eyal, N. (2014). Hooked: How to build habit-forming products. Portfolio
Fogg, B. J. (2003). Persuasive technology: Using computers to change what we think and do. MorganKaufmann.
Harrison, D., Marshall, P., Bianchi-Berthouze, N., & Bird, J. (2017). Activity tracking: Barriers,workarounds and customisation. In Proceedings of the 2017 ACM International Joint Conference onPervasive and Ubiquitous Computing (pp. 617-621).
Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux.
Kvale, S., & Brinkmann, S. (2015). InterViews: Learning the craft of qualitative research interviewing (3rd ed.). Sage Publications.
McKinsey Global Institute. (2016). Unlocking Indonesia's digital opportunity. McKinsey & Company. https://www.mckinsey.com/featured-insights/asia-pacific/unlocking-indonesias-digital-opportunity
Merritt, K. (2018). The evolution of wearable technology and its impact on daily life. Journal of Technology & Society, 35(2), 102-118.
Nelson, E. C., Verhagen, T., & Noordzij, M. L. (2016). Health empowerment through activity trackers:An empirical smart wristband study. Computers in Human Behavior, 62, 364-374.
Oinas-Kukkonen, H., & Harjumaa, M. (2008). A systematic framework for designing and evaluatingpersuasive systems. In Persuasive technology (pp. 164-176). Springer.
Smith, J. A., Flowers, P., & Larkin, M. (2009). Interpretative phenomenological analysis: Theory, method and research. Sage Publications.
Stiglbauer, B., Weber, S., & Batinic, B. (2019). Does your health tracker lead you to healthier choices?:A systematic review of systematic reviews on the effectiveness of wearable health trackers.Computers in Human Behavior, 95, 151-159.
Suharto, B. (2019). Komunikasi digital dalam era revolusi industri 4.0: Transformasi dan tantangan.Yogyakarta: Penerbit Andi.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Rut Rismanta, Maria Febiana Christanti
This work is licensed under a Creative Commons Attribution 4.0 International License.
Kebijakan yang diajukan untuk jurnal yang menawarkan akses terbuka
Syarat yang harus dipenuhi oleh Penulis sebagai berikut:
- Penulis menyimpan hak cipta dan memberikan jurnal hak penerbitan pertama naskah secara simultan dengan lisensi di bawah Creative Commons Attribution License yang mengizinkan orang lain untuk berbagi pekerjaan dengan sebuah pernyataan kepenulisan pekerjaan dan penerbitan awal di jurnal ini.
- Penulis bisa memasukkan ke dalam penyusunan kontraktual tambahan terpisah untuk distribusi non ekslusif versi kaya terbitan jurnal (contoh: mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan penerbitan awalnya di jurnal ini.
- Penulis diizinkan dan didorong untuk mem-posting karya mereka online (contoh: di repositori institusional atau di website mereka) sebelum dan selama proses penyerahan, karena dapat mengarahkan ke pertukaran produktif, seperti halnya sitiran yang lebih awal dan lebih hebat dari karya yang diterbitkan. (Lihat Efek Akses Terbuka).
