Enhancing Textile Industry’s Employee Satisfaction through Market Sensing Capability and Internal Marketing Practice

Authors

DOI:

https://doi.org/10.54378/bt.v17i1.2872

Keywords:

Employee Satisfaction, Internal Marketing Practice, Market Sensing Capability, Cultural Congruence

Abstract

Recognize the importance of employee satisfaction in any organization, this study is piloted to forestall the effect of Internal Marketing Practice and Market Sensing capability on employees’ satisfaction in the context of the Indonesian textile industry as one of the fast-growing industry criteria in Asian markets. The drive behind this study is to examine the relationship between Internal marketing practice, Market Sensing Capability, and Employee Satisfaction. Furthermore, this study plans to see that how Cultural congruence moderates the relationship between Employee Satisfaction through Internal Marketing Practice along with Market Sensing Capability by advancing a research model. According to this study’s requirement, the quantitative methodology is chosen, with purposive method of 323 employees was selected and analyzed.  By using a web-based survey approach was selected for data, entailing of structured questionnaire. A structural equation model was operated for results on AMOS that supported the hypothetical relationship between all hypotheses. This study will guide the managers of textile firms to recognize that how important is employee satisfaction and how they can improve their practices to strengthen employee satisfaction. This study also contributes in cultural Congruence and market sensing capability literature. It is not free from limitations specifically in terms of sample size and variables that can be addressed in the future.

Author Biographies

Rizqi Wahyudi, Department of Industrial Engineering, Institut Teknologi Sumatera, South Lampung, Indonesia.

Rizqi wahyudi is a lecturer in Department of Industrial Engineering, Institut Teknologi Sumatera, Lampung, Indonesia. His research interests are product design, production system, ergonomics, as well as occupational health and safety.

Muhammad Iqbal, Department of Industrial Engineering, Institut Teknologi Sumatera, South Lampung, Indonesia.

Muhammad Iqbal is a lecturer in Department of Industrial Engineering, Institut Teknologi Sumatera, Lampung, Indonesia. His research interests are Applied Econometrics, Knowledge Management, Human Resources Management, Strategic Management, Performance Management, Sustainable Development, and Optimization.

Sunarti Sunarti, School of Economic, Finance and Banking, College of Business, Universiti Utara Malaysia, Sintok, Kedah Darul Aman, Malaysia

Sunarti is a postgraduate student at School of Economic, Finance and Banking, College of Business, Universiti Utara Malaysia, Sintok, Kedah Darul Aman, Malaysia. His Research interests are Applied Econometrics, Strategic Management, Finance and Banking, Macroeconomics, Marketing and Business, and Sustainable Economic Development.

References

Ahmed, A. M., Ibrahim, S. B., Hafiez, A., & Hasaballah, A. (2017). Market sensing, innovation capability and market performance: The moderating role of internal information dissemination. International Journal of Advanced and Applied Sciences, 4(8), 56–67.

Akram, K., Siddiqui, S. H., Nawaz, M. A., Ghauri, T. A., Khawar, A., & Cheema, H. (2011). Role of Knowledge Management to Bring Innovation: An Integrated Approach. In International Bulletin of Business Administration (Issue 11, pp. 121–134).

Bachmann, J.-T., Engelen, A., & Schwens, C. (2016). Toward a Better Understanding of the Association Between Strategic Planning and Entrepreneurial Orientation — The Moderating Role of National Culture. Journal of International Management, 22(4), 297–315.

Bailey, A. A., Albassami, F., & Al-Meshal, S. (2016). The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship. International Journal of Bank Marketing, 34(6), 821–840.

Bouguerra, A., Mellahi, K., Glaister, K. W., & Tatoglu, E. (2017). Developing Potential and Realized ACAP: The Role of Market Sensing and Responsiveness. Academy of Management Proceedings, 2017(1), 17104.

Brown, D., Foroudi, P., & Hafeez, K. (2019). Marketing management capability: the construct and its dimensions. Qualitative Market Research: An International Journal, 22(5), 609–637.

Bunjak, A., Černe, M., & Wong, S. I. (2019). Leader–follower pessimism (in)congruence and job satisfaction. Leadership & Organization Development Journal, 40(3), 381–398.

Chen, Q., Huang, R., Pak, K. Y., & Hou, B. (2020). Internal marketing, employee satisfaction and cultural congruence of Gulf airlines. Tourism Review, ahead-of-p(ahead-of-print). https://doi.org/10.1108/TR-06-2019-0266

Cohen, W. M., & Levinthal, D. A. (1990). Absorptive Capacity: A New Perspective on Learning and Innovation. Administrative Science Quarterly, 35(1), 128.

Costantino, G., Malgady, R. G., & Primavera, L. H. (2009). Congruence between culturally competent treatment and cultural needs of older Latinos. Journal of Consulting and Clinical Psychology, 77(5), 941–949.

Eşitti, B., & Kasap, M. (2020). The impact of leader–member exchange on lodging employees’ dynamic capacities: The mediating role of job satisfaction. Tourism and Hospitality Research, 20(2), 237–244.

Fitri, H., Elmanizar, Nugraha, A. T., Yakub, A., & Cahyono, B. P. (2019). The application of agency theory in supply chain finance: A case of Indonesian manufacturing firms. International Journal of Supply Chain Management, 8(3), 23–32.

Foreman, S. K., & Money, A. H. (1995). Internal marketing: Concepts, measurement and application. Journal of Marketing Management, 11(8), 755–768.

Fu, Y.-K. (2013). The influence of internal marketing by airlines on customer-oriented behavior: A test of the mediating effect of emotional labor. Journal of Air Transport Management, 32, 49–57.

Hackman, R., Lawler, E., & Oldham, G. (2005). Job characteristics theory. In Organizational Behavior 1: Essential Theories of Motivation and Leadership (pp. 75–93). ME Sharpe.

Haghighikhah, M., Khadang, M., & Arabi, M. (2016). Internal Marketing: Employee Satisfaction and Word of Mouth in Guilan’s Saderat Bank. International Journal of Marketing Studies, 8(2), 147–158.

Hakimah, Y., Nugraha, A. T., Fitri, H., Manihuruk, C., & Hasibuan, M. (2019). Role budget participation and budget slack on supply chain operational performance: Evidence from indonesian textile industry. International Journal of Supply Chain Management, 8(3), 10–22.

Haslam, D., Poniman, C., Filus, A., Sumargi, A., & Boediman, L. (2020). Parenting Style, Child Emotion Regulation and Behavioral Problems: The Moderating Role of Cultural Values in Australia and Indonesia. Marriage & Family Review, 56(4), 320–342.

Huang, Y.-T., & Rundle-Thiele, S. (2014). The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees. Tourism Management, 42, 196–206.

Huang, Y.-T., & Rundle-Thiele, S. (2015). A holistic management tool for measuring internal marketing activities. Journal of Services Marketing, 29(6/7), 571–584.

Ieong, C. Y., & Lam, D. (2016). Role of Internal Marketing on Employees’ Perceived Job Performance in an Asian Integrated Resort. Journal of Hospitality Marketing & Management, 25(5), 589–612.

Imani, S., Foroudi, P., Seyyedamiri, N., & Dehghani, N. (2020). Improving employees’ performance through internal marketing and organizational learning: Mediating role of organizational innovation in an emerging market. Cogent Business & Management, 7(1), 1762963.

Indonesia Statistics. (2020). Ekspor Pakaian Jadi (Konveksi) dari Tekstil Menurut Negara Tujuan Utama, 2012-2019. retrived from https://www.bps.go.id/statictable/2019/02/25/2026/ekspor-pakaian-jadi-konveksi-dari-tekstil-menurut-negara-tujuan-utama-2012-2019.html

Irfan, M., Perizade, B., & Widiyanti, M. (2019). The Effect of Leadership and Organizational Culture on Employees Performance at Pt. Pertamina EP Limau Field. International Journal of Scientific and Research Publications (IJSRP), 9(8), 994–1001.

Jung, C. S. (2018). Current-Ideal Culture Incongruence, Hierarchical Position, and Job Satisfaction in Government Agencies. International Public Management Journal, 21(3), 432–460.

Justina M. Oliveira, & Charles Scherbaum. (2017). Moderating Effect of Job Type on Job Characteristic—Worker Outcome Relationships. Journal of Psychology Research, 7(03).

Kam, H. J., Shah, V., & Ho, S. M. (2017). Bridging the security gap between software developers and penetration testers: A job characteristic theory perspective. AMCIS 2017 - America’s Conference on Information Systems: A Tradition of Innovation.

Kanyurhi, E. B., & Akonkwa, D. B. M. (2016). Internal marketing, employee job satisfaction, and perceived organizational performance in microfinance institutions. International Journal of Bank Marketing, 34(5), 773–796.

Kim, J. (Sunny), Song, H. J., & Lee, C.-K. (2016). Effects of corporate social responsibility and internal marketing on organizational commitment and turnover intentions. International Journal of Hospitality Management, 55, 25–32.

Lee, D., Choi, Y., Youn, S., & Chun, J. U. (2017). Ethical Leadership and Employee Moral Voice: The Mediating Role of Moral Efficacy and the Moderating Role of Leader–Follower Value Congruence. Journal of Business Ethics, 141(1), 47–57.

Lim, S., Lee, K.-H., & Bae, K.-H. (2019). Does Person-Organization Fit Mediate the Relationship between Affect-Based Work Antecedents and Public Employee Job Satisfaction? Journal of Public and Nonprofit Affairs, 5(2), 134–154.

Lin, C.-H., Sanders, K., Sun, J.-M., Shipton, H., & Mooi, E. A. (2020). HRM and innovation: the mediating role of market-sensing capability and the moderating role of national power distance. The International Journal of Human Resource Management, 31(22), 2840–2865.

Newton, C. J., & Mazur, A. K. (2016). Value congruence and job-related attitudes in a nonprofit organization: a competing values approach. The International Journal of Human Resource Management, 27(10), 1013–1033.

Nugraha, A. T., Fitri, H., Widiyanti, M., Guntoro, R., & Sulastri. (2019). The role of the risk management committee in managing supply chain risk and enhancing supply chain performance: An emerging market perspective. International Journal of Supply Chain Management, 8(1), 319–327.

Nugraha, A. T., & Hakimah, Y. (2019). Role of relational capabilities on the supply chain performance of indonesian textile sector with moderating effect of technology adoption. International Journal of Supply Chain Management, 8(5), 509–522.

Nugraha, A. T., & Jabeen, R. (2020). Education quality management by encouraging wellbeing and discouraging inequality among society. International Journal of Innovation, Creativity and Change, 10(10), 444–458.

Park, J. H., & Tran, T. B. H. (2018). Internal marketing, employee customer-oriented behaviors, and customer behavioral responses. Psychology & Marketing, 35(6), 412–426.

Park, J., & Kim, S. (2017). Pay Dispersion and Organizational Performance in Korea: Curvilinearity and the Moderating Role of Congruence with Organizational Culture. The International Journal of Human Resource Management, 28(9), 1291–1308.

Rashed, M. A. (2013). Culture, salience, and psychiatric diagnosis: exploring the concept of cultural congruence & its practical application. Philosophy, Ethics, and Humanities in Medicine, 8(1), 5.

Ren, S., & Chadee, D. (2017). Ethical leadership, self-efficacy and job satisfaction in China: the moderating role of guanxi. Personnel Review, 46(2), 371–388.

Rony, N. I., & Suki, N. M. (2017). Modelling the Relationships between Internal Marketing Factors and Employee Job Satisfaction in Oil and Gas Industry. Asian Social Science, 13(3), 135–144.

Sarker, M. A. R., & Ashrafi, D. M. (2018). The relationship between internal marketing and employee job satisfaction: A study from retail shops in Bangladesh. Journal of Business & Retail Management Research, 12(3), 149–159.

Shaban, A. (2016). Managing and Leading a Diverse Workforce: One of the Main Challenges in Management. Procedia - Social and Behavioral Sciences, 230, 76–84.

Shiu, Y.-M., & Yu, T.-W. (2010). Internal marketing, organisational culture, job satisfaction, and organisational performance in non-life insurance. The Service Industries Journal, 30(6), 793–809.

Smith, R. W., & DeNunzio, M. M. (2020). Examining personality—Job characteristic interactions in explaining work outcomes. Journal of Research in Personality, 84, 103884.

Sohail, M. S., & Jang, J. (2017). Understanding the relationships among internal marketing practices, job satisfaction, service quality and customer satisfaction: an empirical investigation of Saudi Arabia’s service employees. International Journal of Tourism Sciences, 17(2), 67–85.

Ullah, I., Mughal, Y. H., & Jehangir, M. (2018). Job Characteristic Model and Relationship with Employee Performance. International Journal of Information Systems and Social Change, 9(4), 45–57.

Vaseer, A., & Shahzad, K. (2016). Internal marketing, job satisfaction and service quality: A study of higher education institutions of Pakistan. The Dialogue, 11(4), 402–413.

Wang, P. (2020). Core Job Characteristic and Uncertainty Avoidance: Into the Black Box of Transformational Leadership Effect on Creativity. The Journal of Creative Behavior, 54(2), 311–322.

Yeh, Y.-P. (2014). Exploring the impacts of employee advocacy on job satisfaction and organizational commitment: Case of Taiwanese airlines. Journal of Air Transport Management, 36, 94–100.

Downloads

Published

2021-07-22

Issue

Vol. 17 No. 1 (2021)

Section

Articles

License

Journal Bina Teknika grants open acces to all of its content, based on that matter makes all research papers published are freely available to public which ensures greater global excchange of knowledge

  Creative Commons License

Journal Bina Teknika is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Refers to these license, all research papers agree to the following terms:

  • Attribution - Authors holds the credit of their research works published, in order to use materials from one or more research papers published in Bina Teknika should be given appropriate credit
  • Non Commercial - All research papers published in Bina Teknika may not use for commercial purposes
  • Share Alike - Any creation made under one or more concepts from research papers published in Bina Teknika should be distribute your contributions under the same license as original