IMPLEMENTATION OF THE CHARACTERHISTICS OF MUSLIMPRENEURS ON THE MANAGEMENT OF MSMEs

Abstract

This study aims to determine how the implementation of the characteristics of Muslim entrepreneurs in the management of UMKM in Rancamaya Village using the Important Performance Analysis (IPA) method, the variables used in this study are honesty, sense of responsibility, avoiding usury and always paying zakat, infaq and shadaqah. The results of this study indicate that Muslim entrepreneurs in managing UMKM in Rancamaya Village have implemented honest and responsible characters as evidenced by the existence of 3 indicators of honesty variables, namely, Explaining the condition of the goods to buyers if the goods have defects, Explaining product details to buyers, Providing scales that match the price offered. And also 2 indicators of responsibility variables, namely, Disposing of business waste in its place, Fulfilling consumer orders with quality products and according to specifications. The two characters in quadrant B must be maintained so that 1 indicator in quadrant A can be implemented, namely providing the same price to consumers who buy cash or credit which is included in the variable of avoiding usury