Perancangan Model Bisnis Usaha Washer Car Wash Tebet Berbasis Product-Service System (PSS)

Khansa Zhafira Fitri; Nanang Alamsyah; Mohammad Rachman Waluyo; Wendy Febrianty Mardhiyah

Authors

Khansa Zhafira Fitri Universitas Pembangunan Nasional Veteran Jakarta
Nanang Alamsyah Universitas Pembangunan Nasional Veteran Jakarta https://orcid.org/0000-0002-8576-2885
Mohammad Rachman Waluyo Universitas Pembangunan Nasional Veteran Jakarta
Wendy Febrianty Mardhiyah Universitas Pembangunan Nasional Veteran Jakarta https://orcid.org/0009-0009-9654-7353

Keywords:

MSMEs, Service Innovation, Vehicle Washing Services, Product Pooling, Product-Service System

Abstract

This study aims to design a business model for Washer Car Wash in Tebet using the Product-Service System (PSS) approach as a strategy to enhance competitiveness in the vehicle wash service industry. A descriptive qualitative method was employed through observations, questionnaires, and interviews with the business representative. The PSS analysis was conducted to identify the current business model (existing), desired development (desire), and the most feasible recommendation (eligible). The findings indicate that the current model operates as a pure service business, with development potential toward product related service and pay per service unit. Based on the quadrant analysis, product pooling emerges as the most feasible development, implemented through the concept of a “One Stop Care Hub” that integrates multiple automotive services within a single location. This recommendation is expected to enhance customer value, operational efficiency, and the competitive positioning of Washer Car Wash.

References

Kementerian Keuangan RI, “Kontribusi UMKM dalam Perekonomian Indonesia.” Accessed: Nov. 25, 2025. [Online]. Available: https://djpb.kemenkeu.go.id/kppn/lubuksikaping/id/data-publikasi/artikel/3134-kontribusi-umkm-dalam-perekonomian-indonesia.html

M. R. Ashfa and A. Ishak, “Pengaruh Kualitas Layanan dan Kepuasan Pelanggan terhadap Niat Beli dan Pembelian Sebenarnya Tokopedia,” vol. 02, no. 05, 2023.

H. K. Faza et al., “Analysis of Understanding Product Service System Among Digital Business Students at Universitas Pendidikan Indonesia,” vol. 1, no. 1, pp. 356–362, Dec. 2024, [Online]. Available: https://proceeding.unesa.ac.id/index.php/iconbit/article/view/4121

D. Gumulya and E. Irwandi, “Kajian Metodologi Sistem Produk Servis,” J. Desain, vol. 5, no. 01, p. 1, Jan. 2018, doi: 10.30998/jurnaldesain.v5i01.2033.

A. A. Putra and L. Lukmandono, “DESAIN PRODUCT SERVICE SYSTEM DENGAN MEMPERTIMBANGKAN ASPEK INOVASI PRODUK DAN KREASI JASA,” 2018.

F. A. Amalia and A. Aprianingsih, “Business Model of Jamu as Indonesian Traditional Herbal Medicine in New Economy,” Asian J. Technol. Manag. AJTM, vol. 10, no. 1, pp. 19–28, 2017, doi: 10.12695/ajtm.2017.10.1.3.

S. F. F. Fadhilah, Wendy Febrianty Mardhiyah, and Nanang Alamsyah, “Product-Service System (PSS) Strategy in Service Development at Akara Coffee & Space,” ARRUS J. Eng. Technol., vol. 4, no. 2, pp. 196–202, Dec. 2024, doi: 10.35877/jetech3392.

K. Saputra and N. Alamsyah, “Analysis of Product-Service Systems in Micro Small and Medium Enterprises (MSMEs) for Sales Sustainability,” Telaah Bisnis, vol. 24, no. 2, p. 93, Dec. 2023, doi: 10.35917/tb.v24i2.375.

W. F. Mardhiyah, P. W. Azzahra, and N. Alamsyah, “Analysis of the application of the product-service system in the development of MSMEs on the teras jajan,” J. Mantik, vol. 8, no. 4, pp. 1649–1655, 2025.

A. Tukker, “Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet,” Bus. Strategy Environ., vol. 13, no. 4, pp. 246–260, Jul. 2004, doi: 10.1002/bse.414.

T. Baines, A. Ziaee Bigdeli, O. F. Bustinza, V. G. Shi, J. Baldwin, and K. Ridgway, “Servitization: revisiting the state-of-the-art and research priorities,” Int. J. Oper. Prod. Manag., vol. 37, no. 2, pp. 256–278, Feb. 2017, doi: 10.1108/IJOPM-06-2015-0312.

N. A. P. Dewi, M. G. Hartadi, and N. K. Karuni, “MODEL BISNIS PRODUK SERVICE SYSTEM DALAM DESAIN: PENGURANGAN LIMBAH UNTUK KONSERVASI LINGKUNGAN,” Pus. Pnb. LP2MPP Inst. Seni Indones. Denpasar, pp. 120–127, 2024.

O. K. Mont, “Clarifying the concept of product–service system,” J. Clean. Prod., vol. 10, no. 3, pp. 237–245, Jun. 2002, doi: 10.1016/S0959-6526(01)00039-7.

E. Manzini and C. Vezzoli, “A strategic design approach to develop sustainable product service systems: examples taken from the ‘environmentally friendly innovation’ Italian prize,” J. Clean. Prod., vol. 11, no. 8, pp. 851–857, Dec. 2003, doi: 10.1016/S0959-6526(02)00153-1.

L. J. Moleong and T. Surjaman, Metodologi penelitian kualitatif. Remadja Karya, 1989. [Online]. Available: https://books.google.co.id/books?id=AK3-nQEACAAJ

B. W. Furidha, “COMPREHENSION OF THE DESCRIPTIVE QUALITATIVE RESEARCH METHOD: A CRITICAL ASSESSMENT OF THE LITERATURE,” J. Multidiscip. Res., pp. 1–8, Jan. 2024, doi: 10.56943/jmr.v2i4.443.

N. Ferrah, C. Parker, J. Ibrahim, B. Gabbe, and P. Cameron, “A qualitative descriptive study exploring clinicians’ perspectives of the management of older trauma care in rural Australia,” BMC Health Serv. Res., vol. 23, no. 1, p. 704, Jun. 2023, doi: 10.1186/s12913-023-09545-x.

Y. Huliatunisa, D. Nurdin, and J. Permana, “Revitalizing Academic Services: A Qualitative Investigation into Strategic Management Implementation,” AL-ISHLAH J. Pendidik., vol. 15, no. 3, Sep. 2023, doi: 10.35445/alishlah.v15i3.3335.

H. Wulandari and E. Purwanta, “Pencapaian Perkembangan Anak Usia Dini di Taman Kanak-kanak selama Pembelajaran Daring di Masa Pandemi Covid-19,” J. Obsesi J. Pendidik. Anak Usia Dini, vol. 5, no. 1, p. 452, Jul. 2020, doi: 10.31004/obsesi.v5i1.626.