Usaha Kuliner Kreatif Prospek dari Strategi Pemasaran Syariah Pasca Pandemi Covid-19 Kota Jambi
Abstract
This thesis aims to find out what are the impacts of the Covid-19 outbreak on Creative Culinary MSME business actors d, the obstacles faced by Creative Culinary MSME business actors, to find out business conditions in the post-Covid-19 and post-pandemic period, and how a form of marketing strategy carried out for business actors in order to maintain their business during the Covid-19 pandemic and in the Post-Covid-19 pandemic. This type of research is a field research (Field Research) with a qualitative approach. Methods of collecting data in this research by conducting observations, interviews, documentation and drawing conclusions. The results of this study indicate that the Covid-19 pandemic has greatly impacted MSMEs. Where the impacts experienced include: (1) Business conditions during the pandemic decline and in the post-pandemic period there is still a recovery period for businesses, (2) Obstacles in implementing marketing strategies, (3) Declining levels of people's purchasing power due to reduced community activities outside house. (4) Decreased sales turnover. There are several efforts by business actors to increase income during the pandemic and post-pandemic, during this pandemic by utilizing technology and providing discount promos for sales through applications, providing good service and maintaining cleanliness by always complying with Health protocols. , and pay attention to the quality of goods to be sold to consumers, without reducing taste and fraud in producing a product. And after the pandemic, Creative Culinary MSME entrepreneurs have remained the same in the past, always maintaining existing marketing strategies, in order to survive and continue to try to attract consumers to increase consumer purchasing power, the aim of which is the business prospects that are being carried out, besides that business actors must compete against other business actors in their own way without violating Islamic laws.
References
Al-Qur’an
“Tafsir Al- Qur’an Al-Ahzab,” t.t., 21.
“Tafsir Al-Qur’an Fusshilat,” t.t., 34.
Jurnal
Ahmad Fanzuri. “Efektivitas Strategi Pemasaran Syariah Usaha Mikro Kecil Dan Menengah (Umkm) Pusat Oleholeh Khas Kota Bengkulu Dalam Menghadapi Era New Normal,” 21 Juli 2022, 01–90.
———. “Efektivitas Strategi Pemasaran Syariah Usaha Mikro Kecil Dan Menengah (Umkm) Pusat Oleholeh Khas Kota Bengkulu Dalam Menghadapi Era New Normal,” 21 Juli 2022, 01–90.
———. “Efektivitas Strategi Pemasaran Syariah Usaha Mikro Kecil Dan Menengah (Umkm) Pusat Oleholeh Khas Kota Bengkulu Dalam Menghadapi Era New Normal,” 21 Juli 2022, 01–90.
Ahmad Rijali. “Analisis Data Kualitatif” Vol. 17 No. 33 Januari – Juni 2018 (23 Januari 2022): 81–91. https://dx.doi.org/10.18592/alhadharah.v17i33.2374.
ahtiar, Rais, Agil dan Saragih. “Dampak Pandemi Covid-19 Terhadap Sektor Usaha Mikro Kecil dan Menengah Serta Solusinya” Vol. XIII, No.10/II/Puslit/Mei/2021 (10 Februari 2022): 20.
Andi Sylvana, Murtiadi Awaluddin, and Adib Mutahajjid. “Marketing Strategy Model Based on the Benefit of Sharia Property Developers in Indonesia” No.7 (2020): 8125 (t.t.). https://www.archives.palarch.nl/index.php/jae/article/view/3587.
DEWI KOMALA SARI, SE., MM ALSHAF PEBRIANGGARA, SE., MM MAS OETARJO, SE., MM, BKP. Digital Marketing. Cetakan pertama, Agustus 2021. UMSIDA PRESS, t.t.
Dhika Amalia Kurniawan, Muhammad Zainal Abidin. Pengantar Pemasaran Islam (Konsep, Etika, Strategi dan Implementasi). Cetakan Pertama 2018. Universitas Darussalam Gontor, t.t.
Dr.Paulus Wardoyo, MM. Enam Alat Analisis Manajemen. Pertama-Semarang University Press, 2011. iv, 67p; 23 cm, t.t.
Eriza Yolanda Maldina. “Strategi Pemasaran Islami Dalam Meningkatkan Penjualan Pada Butik Calista” No. 1, (Juni 2017), kolom 80, h. 80 (t.t.).
Eziziwita dan Tri Sukma. “Dampak Pandemi COVID-19 terhadap bisnis kuliner dan strategi beradaptasi di Era New Normal” Volume 23 No 1, Januari 2021 P-ISSN 1693-3273 E-ISSN 2527-3469, no. https://jurnal.unidha.ac.id/index.php/JEBD/issue/view/12 (Diakses Mei 2022): 51–63. https://doi.org/10.47233/jebd.v23i1.169.
Hendro, 1964- Rikard Rahmad. Dalam Dasar-dasar kewirausahaan : panduan bagi mahasiswa untuk mengenal, memahami, dan memasuki dunia bisnis / Henro ; editor, Rikard Rahmad, 47. Jakarta : Erlangga, 2011, t.t.
Ilham Akhsanu Ridlo. “Pandemi Covid-19 dan tantangan Kebijakan Kesehatan Mental Indonesia.” 3 November 2020 Vol. 5(2), 155-164, no. https://e-journal.unair.ac.id/JPKM/issue/view/1542 (t.t.). https://doi.org/10.20473/jpkm.V5I22020.162-171.
Januar Eko Aryansah, Dwi Mirani dan Martini. “Strategi Bertahan Usaha Mikro Kecil dan Menengah Sektor Kuliner dimasa Pandemi Covid-19,” no. http://ejournal.ft.unsri.ac.id/index.php/avoer/issue/view/5 (21 Januari 2021). http://ejournal.ft.unsri.ac.id/index.php/avoer/.
Julian Tristio. Wawancara dan Observasi Martabak Bangka, Agustus Pukul 20.00 WIB 2022.
Lia, mustapa, isnani. “Analisis Prospek dan Strategi Pengembangan Usaha Jasa Syariah” Volume 5 Nomor 1 Ed. Jan – Juni 2019 : Hal 83-97 (12 Februari 2021): 83–97. http://jurnal.iain-padangsidimpuan.ac.id/index.php/attijaroh.
Lubis, Nurhalimah. “Prospek Pengembangan Industri Pengelolaan Salak dalam Membangun Ekonomi Masyarakat menurut Perspektif Ekonomi Islam” Vol. 03 No. 2 Desember 2017 (20 Januari 2022): 277–93. https://doi.org/10.24952/fitrah.v3i2.774.
Muhammad Hasan. “Pengembangan Ekonomi Kreatif Sektor Umkm Di MasaPandemi Covid-19” Vol. 9 No. 2 Hal 125-138 p-ISSN 2303-324X, e-ISSN 2579-387X (7 Maret 2022): 126. https://doi.org/DOI: 10.26740/jepk.v9n2.p125-138.
NI NYOMAN TISNA DEWI,I NYOMAN GEDE USTRIYANA,A.A.A. WULANDIRA SAWITRI DJELANTIK. “Strategi Pemasaran Cabai Merah Pada Sub Terminal Agribisnis Manik Mekar Nadi” Vol. 6, No. 2, April 2017, no. 2017 (t.t.): 197. http://ojs.unud.ac.id/index.php/JAA.
Nur Fadilah. “Pengertian, Konsep, dan Strategi Pemasaran Syari’ah.” Juni 2020 1, Number 2, Juni 2020 (t.t.): 207. https://ejournal.iaifa.ac.id/index.php/salimiya.
Nurul Jannah. “Ekonomi Kreatif Sektor Kuliner Di Kota Makassar (Transfer Pengetahuan Kewirausahaan Pada Bisnis Keluarga Kuliner Coto Makasar) Universitas Negeri Makasar.” Makasar : Universitas Negeri Makasasar, 2018, 20 Maret 2022. http://pustaka.unm.ac.id/opac/detail-opac?id=46566.
———. “Ekonomi Kreatif Sektor Kuliner Di Kota Makassar (Transfer Pengetahuan Kewirausahaan Pada Bisnis Keluarga Kuliner Coto Makasar) Universitas Negeri Makasar. Jurnal Ekonomi Universitas Negeri Makasar,” 2010.
Nurul Mubarok,. “Strategi Pemasaran Islam Dalam Meningkatkan Penjualan Pada Butik Calista” I-Economic Vol.3. No 1. Juni 2017. 73-90 (t.t.): 80.
Nurul Mubarok, Eriza Yolanda Maldina. “Strategi Pemasaran Islami Dalam Meningkatkan Penjualan Pada Butik Calista” I-Economic Vol.3. No 1. Juni 2017 (t.t.): 81.
Nuryadi Akbar5. “Tinjauan Terhadap Strategi Pemasaran Pada Tabungan Haji Dalam Akad Mudharabah (Studi Kasus Bank Syariah Mandiri KCP Sudirman, Bogor),” t.t., 3, no. 1 (2019) : 75.
Pater Garlans Sina. “Ekonomi Tumah Tangga Di Era Pandemi Covid-19” Vol. 2, 2020, p239-254 2020 (Diakses Tanggal Fabruary Pukul 12.01 WIB 2022): 239. https://doi.org/10.35508/jom.v12i2.2697.
“Pedoman Skripsi Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi,” t.t. http://repository.uinjambi.ac.id/13063/1/PEDOMAN%20SKRIPSI%20FEBI%20-%20AGUSTUS%202022.pdf.
Prof. Dr. sugiyono. Metode Penelitian Kualitatif, Kuantitatif, Dan R&D. Cetakan Ke-26. Bandung Alfabeta, 2017.
Putu Novia Hapsari Ardianti. “Bisnis Kuliner Online, Solusi Usaha Di Tengah Pandemi Covid-19.” 2020-12-01, no. https://e-journal.unmas.ac.id/index.php/prosidingwebinarwanita/issue/view/98 (10 Januari 2021): 122–30.
Rahoyo, SE., MM,. “Dampak Bisnis Kuliner Melalui Go Food Bagi Pertumbuhan Ekonomi Di Kota Semarang” Vol 20, No. 2, Desember 2018, pp 120–133 (2 Maret 2021): 122–33. http://dx.doi.org/10.26623/jdsb.v20i2.1243.
Rian Pasca Aulia, Nicy Rizkiansyah. “Kajian Dampak Covid-19 Terhadap Kondisi Sosial dan Ekonomi Masyarakat Provinsi Jambi.” 15550.2005, 22 Maret 2022, 1–90.
Sangkot Salamah. “Strategi Digital Marketing PT. Wahana Mitra Wisata (Wahana Haji Umrah.” Jakarta 2017, t.t., 24.
Sugiyono. Metode Penelitian Kualitatif, Kuantitatif, Dan R&D. Cetakan Ke-26. Bandung : Alfabeta, 2017, t.t.
———. Metode Penelitian Kualitatif, Kuantitatif, Dan R&D. Cetakan Ke-26. Bandung : Alfabeta, 2017, t.t.
———. Metode Penelitian Kualitatif, Kuantitatif, Dan R&D. Cetakan Ke-26. Bandung : Alfabeta, 2017, t.t.
Sustiyo Wandi, Tri Nurharsono, Agus Raharjo. “Pembinaan Prestasi Ekstrakulikuler Olahraga di Sma Karangturi Kota Semarang.” Agustus 2013, 20 Februari 2022, 523–35. http://journal.unnes.ac.id/sju/index.php/peshr.
Teruna Awaloedin Dipa and Sazali, dkk. “Strategi Menghadapi Dampak Pandemi Covid-19 Terhadap Usaha Kecil Dan Menengah,” Diakses Mei Pukul 20.00 WIB 2021. http://repository.unas.ac.id/843/1/Penelitian%20Pandemi%20Covid%2019%20final%2029%20mei-2-dikonversi.pdf.
Umi Rohmah. “Analisis peran ekonomi kreatif dalam peningkatan pendapatan pengrajin ditinjau dari perspektif ekonomi islam,” Diakses Tanggal 10 Maret Pukul 10.30 WIB, 1–133.
Veni Puspita. “Strategi Pemasaran Guna Meningkatkan Penjualan Sektor Industri Kreatif Kota Bengkulu Di Masa Pandemi Covid-19” Volume 3, Nomor 2 (29 Maret 2022).
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
This work is licensed under a Creative Commons Attribution 4.0 International License.
