PENGELOLAAN MEDIA SOSIAL INSTAGRAM HUMAS KPKNL BEKASI DALAM MEMBANGUN CITRA INSTITUSI
DOI:
https://doi.org/10.33822/gk.v6i2.6330Abstract
The growing importance of social media for information dissemination advice has changed the way information is disseminated and utilized. The use of social media has become a huge phenomenon in this digital age, where platforms such as Instagram have become one of the most influential and popular communication tools to build and strengthen the image of institutions in the eyes of the public. In the context of organizations, the use of social media is very important to build a positive image and closer interaction with the community, information is spread quickly. This study aims to determine the Management of Instagram Social Media Public Relations of KPKNL Bekasi in Building the Institution's Image. This research uses a qualitative descriptive method where interview data is processed using textual analysis from the informant's point of view through interpretation of meaning. The results showed that the Bekasi State Wealth and Auction Service Office, only uses Instagram and the website as a public relations publication media, KPKNL Bekasi public relations and this can be said that the public relations of KPKNL Bekasi in carrying out its public relations function has not run optimally because it only uses Instagram social media as the main force in public relations publications through social media.
Keywords: Instagram, Institutional image, Organization, Public Relations, Social Media.
References
Ahmed, Y. A., Ahmad, M. N., Ahmad, N., & Zakaria, N. H. (2018). Social media for knowledge-sharing: A systematic literature review. Telematics and Informatics. https://doi.org/10.1016/j.tele.2018.01.015
Alzahrani, F. (2016). The Functions of public relations. International Journal of Scientific & Engineering Research, 7(3).
Antoni, R. (2019). Strategi Komunikasi Humas Kota Bandung Melalui Media Sosial Instagram Dalam Meningkatkan Citra Pemerintahan Kota Bandung. https://elibrary.unikom.ac.id/id/eprint/1568/13/JURNAL.pdf
Billy Marentek, D. I. S. L. (2021). Impact Of Social Media On Knowledge Sharing: Asystematic Literature Review. International Journal of Engineering Technology Research & Management.
Cheng, J. (2019). Social media and Public Relations. Stamford International University. https://www.researchgate.net/publication/341070405_Social_media_and_Public_Relations
Clarissa Maureen, Y. S. (2021). Instagram sebagai Pembentuk Citra Diri Generasi Milenial Jakarta. http://dx.doi.org/10.25008/wartaiski.v4i1.73
Creswell, J., & Plano-Clark, V. (2017). Chapter 1 The Nature of Mixed Methods Research. Designing and Conducting Mixed Methods Research. 31(4), 388–388.
Dina, F., & Simorangkir, J. (2021). Penggunaan Media Sosial Instagram dalam Membangun Citra Positif Presiden Joko Widodo pada Pilpres 2019. Journal of Political Issues., 3(1), 13–27. https://www.researchgate.net/deref/https%3A%2F%2Fdoi.org%2F10.33019%2Fjpi.v3i1.48
DJKN, D. S. (2022). Pertumbuhan Audiens Media Sosial DJKN 2022. https://www.djkn.kemenkeu.go.id/page/10784/Statistik-Akses-Informasi-Publik.html
Feng, Xunan; Johansson, A. C. (2019). Top executives on social media and information in the capital market: Evidence from China. Journal of Corporate Finance. https://doi.org/10.1016/j.jcorpfin.2019.04.009
Gündüz, U. (2017). The Effect of Social Media on Identity Construction. Mediterranean. Journal of Social Sciences, 8(5), 85–92. https://doi.org/10.1515/mjss-2017-0026
Joshi, B. (2022). Building “foundational” linkages between development communication and public relations: A collaborative communication approach to development. https://doi.org/10.1016/j.pubrev.2021.102140.
Khan, G. F. (2017). Social Media for Government: A Practical Guide to Understanding, Implementing, and Managing Social Media Tools in the Public Sphere. Springer Singapore.
Michael L. Kent, M. T. (2014). Social Media in Public Relations: Reflections on Extending and Narrowing Relationships. Conference: 7th International Forum on Public Relations and AdvertisingAt: Bangkok ThailandVolume: Conference Proceedings.
Mykkänen, M. and Vos, M. (2015). The Contribution of Public Relations to Organizational Decision Making: Insights from the Literature. Public Relations Journal, 9(2).
Veranus Sidharta, Anisti, Wenny Maya Arlena, Azwar. (2021). Strategi Komunikasi Humas Biro Pemberitaan Dpr Ri Dalam Menjaga Citra Positif Organisasi. Ekspresi Dan Persepsi : Jurnal Ilmu Komunikasi, 4(1). https://doi.org/https://doi.org/10.33822/jep.v4i1.2337
Walsh, F. (2006). Qualified privilege: A defense for the public relations function. Public Relations Review. 32(4), 377–385. https://doi.org/10.1016/j.pubrev.2006.09.004
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Akbar Saputro
This work is licensed under a Creative Commons Attribution 4.0 International License.
Kebijakan yang diajukan untuk jurnal yang menawarkan akses terbuka
Syarat yang harus dipenuhi oleh Penulis sebagai berikut:
- Penulis menyimpan hak cipta dan memberikan jurnal hak penerbitan pertama naskah secara simultan dengan lisensi di bawah Creative Commons Attribution License yang mengizinkan orang lain untuk berbagi pekerjaan dengan sebuah pernyataan kepenulisan pekerjaan dan penerbitan awal di jurnal ini.
- Penulis bisa memasukkan ke dalam penyusunan kontraktual tambahan terpisah untuk distribusi non ekslusif versi kaya terbitan jurnal (contoh: mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan penerbitan awalnya di jurnal ini.
- Penulis diizinkan dan didorong untuk mem-posting karya mereka online (contoh: di repositori institusional atau di website mereka) sebelum dan selama proses penyerahan, karena dapat mengarahkan ke pertukaran produktif, seperti halnya sitiran yang lebih awal dan lebih hebat dari karya yang diterbitkan. (Lihat Efek Akses Terbuka).
